Max Fashion is a fashion brand under the banner of the Dubai based Landmark Group. The brand was first launched in May, 2004, in the UAE. Max Fashion has a combination of physical stores and an e-commerce portal. Headquartered in Dubai, it has 350+ stores across 17 countries, the latest of which were launched in Malaysia in July, 2017. The first Max Fashion store launched in India was at Indore in 2006.